Marketing Automation Specialist

Sydney

Our client are a members first financial services organisation with a fantastic culture. They are currently undergoing a major digital transformation and expanding their digital team across a number of areas.

Joining the team you will have a focus on customer engagement and build fully automated and targeted email SMS and app campaigns. You'll be working with the wider CRM and campaigns team to utilise data to segment the customer base, build new journeys and optimise pre-existing journeys.

Day to day you will:

• Work with key stakeholders to develop campaigns that are in line with business objectives and are highly targeted
• Ensure that email templates are fully optimised
• Build automated campaigns across email, SMS and in-app messaging
• Work with the marketing team to design emails and optimise landing pages and web content

What we're looking for:

• Experience in marketing automation
• Marketo or other marketing automation software such as Hubspot, Pardot, Eloqua, Adobe Marketing Cloud
• Cross channel campaign management including email, SME and app messaging
• Basic HTML & CSS
• Highly analytical and customer focused

If this sounds like you, then please apply immediately to Claire Lomax at Bluefin through Seek or our website

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