Digital Marketing Manager

Sydney

Our client are a global leader in the technology, data and investments space. They own their market in Australia and through a number of recent and prospective acquisitions they are going to continue to dominate for long to come.

Due to this growth, they are looking for a Digital Marketing Manager who will join the marketing team and take ownership for lead and demand generation.

This is a really broad role with responsibility for working across paid and owned media as well as all marketing technology. You'll reporting to Director level and day to day will be responsible for:

• Translating marketing data into actionable insights
• Working with an external agency to develop and execute integrated marketing campaigns
• Develop onboarding programs to move leads through the marketing funnel
• Work with Salesforce and Eloqua to build out a strong, automated email strategy
• AB testing of emails
• Landing page optimisation
• Make recommendations for new functionality to drive growth
• Use customer data to build out data driven marketing campaigns

If this sounds like you, then this is what we're looking for:

• Digital Marketing experience in a demand generation / lead generation role. Ideally within financial services or a regulated environment, but that is not a prerequisite
• Solid understanding of how to use data to build out digital campaigns and a data-driven mindset
• Experience in AB testing and optimising email campaigns
• Google Analytics, Salesforce and Eloqua experience
• Strong writing skills
• A genuine interest in technology and financial investment markets

In return, there are some fabulous perks: Our client have a beautiful CBD office with open plan working and collaborative work spaces. They offer a Global platform for you to share ideas in digital and learn what is best practice across the world. They are also fully flexible and are happy for people to work where they find it most productive

For more information, please apply immediately to Claire Lomax at Bluefin Resources through Seek or our Website

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